Influential design-focused companies such as Nest and MailChimp now use static website generators for their primary websites. Vox Media has built a whole publishing system around Middleman. Carrot, a large New York agency and part of the Vice empire, builds websites for some of the world’s largest brands with its own open-source generator, Roots. And several of Google’s properties, such as “A Year In Search” and Web Fundamentals, are static.